Case study Essay Example | Topics and Well Written Essays - 500 words - 25

Case study - Essay Example Based on sales, each identified product or service is defined by its purchasers. Since there diverse and ever changing nature of products available in the market, the corporation makes supplies to different consumers specifically identified by the purchases made. Across demarcated market regions, some products will sell more than others, although the entire customer base is constituted by all market segments. The second variable is that of broadcasting. The corporation understands that not every market segment requires broadcasting products or services, and as such different customers view broadcasting from various perspectives, thereby constituting variant tastes and preferences. In this regard, Meredith evaluates its broadcasting options prior to the needs of different customers. The third variable relates to regional and social diversity. Different physical regions and social differences create the need for identifiable markets to these factors. In all the three variables, data mining techniques are highly employed to aid the segmentation process (Havaldar, 2010). The target marketing strategy employed by the Meredith Corporation is direct marketing. This involves addressing specific customer needs as they arise. The corporation embraced customer diversity and dynamism in its business. This makes it prioritize its customers’ needs, tastes and preferences. Customers interact directly with the corporation through the corporation’s websites. Through the same websites, their expectations on product development and improvement are collected and used for customer satisfaction purposes. Meredith has developed variety of products for the diverse customer base and market share that it enjoys. Building strong relationships with the right customer guarantees any business enterprise that its operations and performance over rivals are competent enough (Havaldar, 2010). For Meredith

Is It Art Essay Example for Free

Is It Art Essay What is art? Every person has an individual response to an artwork which is determined through the collaboration between an individual and a specific artwork. If it contributes to your experience, as a consequence being symbolic of something, then it is probably art for you. It is therefore very problematic in order to supply a definition that comprises the whole worlds thoughts and feelings. Some believe that anything and everything in the world is art, while others believe that it takes aptitude, creativity, and an imagination to produce true art. Art can be a reflection of one’s idea brought into the world through painting, drawing, photography, sculpture, architecture, and many other ways. Artworks are determined and different according to an individual’s perceptions, beliefs, and ideas. To begin to decide what we like or dislike depends upon the subject matter of the work what it depicts and its contents, what the subject matter means, symbolizes, or radically opposes. Taking a trip in Washington, D. C. with my Uncle to Maya Lin’s Vietnam Memorial is an example of conflicting art. Many people viewed the monument as an insult to the memory of the very soldiers to whom it was supposed to pay honor. Depending upon an individual’s perspective, to be able to walk up out of the gentle slope out of the V, symbolizes for many the process of healing. The names chiseled in the wall, inflicts serious emotional feelings when you find the name of a loved one or a friend. Depending on how the light hits the polished granite it reflects first your own image back at you, as if to say that your life is what these names fought for. Just the sheer meaning of the fight for our freedom, lost lives there and psychologically even after returning state side, all for another’s life is symbolic art. Similarly is the lighted frog mosaic art lamp my mother purchased during a mother daughter scavenger hunt. At first sight it could be construed as the ugliest thing. Agreeing first glance or look it is ugly, does not fit, or have a particular purpose. Now, with second sight, added to the fact of mother passing, that same mosaic lighted lamp is the most beautiful piece of art. The symbolic emotional feelings of looking at the intertwined pieces of light blue pieces of glass at the base of the frog depict the water of its freedom. The different shades of green glass pieces of the frog make it representational. The black molding holding the glass pieces together give continuity, shape, and naturalistic features to the lamp, thus, creating the illusion that it is real. Lively color lastly conveyed to the interior of your home imparts the feeling of joy and love evoked with exceptional time spent between mother and child is symbolic of family love. Another art that is interpreted as representational would be tattoos. The shear pain from the needle into your body is permanent making it a work of art. The one drawn by their owner with underlying meaning can be the most symbolic than one drawn but the actual tattooist. To wear an angel on your skin can convey many underlying significances, yet to have a faceless angel portrays a deep meaning. Everyday millions of people come in contact with angels, whether it is a smile, kind word, motivation, helping hand, prayer, or assisting force in an individual’s daily life. Then to have the Chinese letters of eternal faith under that faceless angel can have various values. This is symbolic of having eternal faith that the world is surrounded by everyday angels forever. After all this said in conclusion I can say that art is surely not seen with open eyes, but with open minds. Minds open for absorption of painting, drawing, photography, sculpture, architecture, and many other ways. From the examples above, I can also say that art is also an act of giving a small part of you in order to express through the art piece. The portrait of Mona Lisa is not only a portrait of a woman is also a portrait of Leonardos need to express him through color, composition, and symbolic feelings of tranquility. When we are seeing the subject matter, we are not staring just a landscape, sculpture, or portrait; we are observing the artists needs and emotions reflected by the needs of society for art. Art can be symbolic whether it is representational, abstract, or nonobjective.

The Role of Propaganda in China Gate, The Green Berets, and Rambo: First Blood, Part Two :: Movie Film Essays

The Role of Propaganda in China Gate, The Green Berets, and Rambo: First Blood, Part Two â€Å"Film has established itself as a major medium by which our culture reflects and shapes its reality† (Taylor 186). Nowhere is Bruce Taylor’s statement made more clear than in movies about the Vietnam War. While some films, like Stanley Kubrick’s Full Metal Jacket, illustrate how horrible the army can be, other Vietnam War films glorify the armed services and American superiority in an attempt to alleviate the public’s fears that the war was a negative undertaking. China Gate (1957), The Green Berets (1968), and Rambo: First Blood, Part Two (1985) all glorify Americans at war. As Leo Cawley claims in his essay, â€Å"The War about the War: Vietnam Films and American Myth,† they sought to show that â€Å"the Americans are the good guys, the Viet Cong are the bad guys, and the peasants are the frightened townsfolk who need protection and rule of law† (74). The characters in these films have no ambiguity to them, but rather just the opposite : they are either paradigms of goodness or pillars of evil. By analyzing these one-dimensional characterizations, we are clearly able to see the propaganda in these films. Propaganda in films did not begin with the sending of U.S. troops to Vietnam. As the French were slowly losing the battle in Southeast Asia in the 1950s and the United States was consequently taking over monetary as well as human forces there, an explanation was necessary for the American people. Samuel Fuller’s China Gate was made to offer just that. Filmed when the U.S. was already active in Vietnam but not yet involved in an outright war, the movie, which has â€Å"a rather clear political intent,† attempts to, as David E. Whillock says, â€Å"produce a positive image of involvement in Southeast Asia to the American public† (305). The film seeks to influence American audiences against the Communists and to show the public that Americans are just trying to help the poor South Vietnamese. Made at a time when the Red Scare was at its height, China Gate is an obvious representation of the fear of Communism in that era. In fact, at the time the film was ma de, there were over two hundred suspected Communists blacklisted by the Hollywood studios themselves (Belton 242). This attitude comes through in the film right from the beginning with a voice-over that Rick Berg, in his essay â€Å"Losing Vietnam: Covering the War in an Age of Technology,† calls a â€Å"political endorsement disguised as a history lesson† (53).

River Road Community

We re all going to have to learn how to walk again. After a nuclear holocaust devastates the country of the United States, the people of the River Road Community have to work through adversity and strive for the survival of every family. Households have to do without the things they would usually have taken for granted. They have to bond together to fight the trials of learning to walk. Frank s quote demonstrates his understanding of the task ahead of them as they start to learn to live again. They would have to begin by crawling before they can once more stand-up on both feet. Frank s quote is manifested throughout the story by the observed changes in the lifestyle of the community, the ways in which the diminishment of supplies are dealt with, and how the loss of community members forces others to take on new roles. After the nuclear holocaust, the lifestyle of the River Road community changed drastically. Before The Day, many residents of the community were wastrels. These rejects of society lived each day to eat, drink, and sleep. They lacked the drive to succeed in everyday life. After the bomb drop, everything changed. These blots on modern society crawled out of their shells in order to contribute something to a struggling society. They worked hard on construction and other things that would help the community. This strenuous work gave these once slobs a new outlook on life as well as the regular exercise they lacked. But, this sudden increase in work was not the only variable playing a role on them. After the bomb, anarchy broke out among community and surrounding towns. Highwaymen robbed the innocent, and people were taken advantage of. They had to start over. Randy gained leadership for the community. The next part was to gain control. He and other community members formulated a plan in which to regain control. Once it was obtained, laws were made that would govern the growing community. The government had started all over again. Another lifestyle serve was in the economy. The US currency no longer had value. With no gold to back up the paper money, it was worthless (except as toilet paper). Instead, the River Road community relied on the barter system. Trades were made for the items that were needed. If one person needed a spoon, they could trade some honey for it. Because of the nuclear holocaust, the lifestyle of the River Road community changed. Another way in which the community had to learn how to walk again, arose from the lack of supplies. Before The Day, many residents live on a diet of beer and nuts. After the bomb incident, many of the foods found in the pre-bombed world were no longer available. During chapter 666, the food supply runs terribly low. Helen and Lib create a new salad using leaves and other greenery found around the house. This new salad would never have been attempted had it not been for the lack of food due to the holocaust. The nutritional value of this green salad, compared to the beer and nuts, shows a positive improvement in nutritional content of their diet. Another loss came as a result of the loss of running water after the nuclear holocaust. Not long after the water was cut off the tub supplies and other rations of water, which had been stored up, were running out. The community had to limit its use of water and cut back on things that on a pre-bomb day would have seemed natural (like flushing the toilet or taking a bath). The community adapted the Artesian water to use as their source for water. This water was not as nice as the purified water they had previously had, but it was water none-the-less. The harnessing of this water required the help of many. LALALAALA. Also, when medical supplies ran low, things had to be improvised. With just the aid of a billiard table, steak knives, darning needles, hair curlers, and nylon line, Dan operated on Ben Franklin, removing his appendix. This is just one example where things had to be invented due to a lack of supplies. They also decided to use hypnotism as a form of anesthesia. Dan could speak a few sentences, and they would fall into malleable trance. He would then be able to operate without the patient feeling the procedure. Another example of the River Road community having to learn to walk again would be with food preservation. Without the use of refrigerators and other systems for keeping food fresh, there was a great need for salt. The salt could be used to preserve most meats. An animal could be slaughtered, and part eaten for a meal. The remaining portions of the animal could be salted and kept for a while. Towards the end of July, Randy noticed the salt supplies running dangerously low. He and many other members of the community had to set sail in search of a source for salt. They did return triumphantly with many bags of salt. These are all ways in which the community has adapted to a loss of supplies and had to work through the adversity and learn to walk again. The last way in which the River Road community had to learn to walk again was how the loss of community members forces the others to take on new jobs. When the towns were bombed, many skilled people were lost. Jobs needed to be filled and the residents of the River Road community rose to the challenge. Helen served as the barber for the group, cutting everyone s hair. Randy was the leader. He took control of the group and returned order to an anarchical society. Dan took over as the full time doctor, and Lib took over most of the cooking. Many Frank s quote, we re all going to have to learn how to walk again†¦, is manifested throughout the story by the observed changes in the lifestyle of the community, the ways in which the diminishment of supplies are dealt with, and how the loss of community members forces others to take on new roles. The great disaster affected everyone, and everyone pulled together to strive through the hard times. The community, crippled by the nuclear blast, regained strength and managed to walk again. The road there was filled with hardship and pain, but the path made them stronger. The River Road Community survived the nuclear holocaust, even though they had to learn how to walk all over again.

Advantages and Disadvantages of the Internet

The Internet seems to be one of the greatest wonders of the modern world. Nowadays, it is hard to find a house with no access to the Internet and every day, more and more people are discovering the amazing possibilities which it gives us. The Internet is the biggest and the most effective provider of the variety of resources and services. It is a worldwide database of any information you may need. However, information is not the only thing you can obtain thanks to the Internet.The World Wide Web also provides you with the access to a wide range of computer programs, games or the possibility to download your favourite music or films. What is more, the Internet facilitates your contacts with other people. Not only can you easily and quickly contact them via emails but you can also speak to them, thanks to the Internet communications program. They have become very popular recently as they enable you to make new friends on-line.However, the paradox is that while they facilitate your comm unication with others, at the same time they cause the deterioration of your contacts and relationships since it is much easier to stay at home and talk to somebody on the Internet instead of going out and socializing. Moreover, on-line friendships can turn out dangerous as you can never be sure who the other person is. In addition, the Internet is very addictive.People never notice that they spend too much time in front of the computer screen and that they use the Internet more often than they really need. Surfing on the net becomes more important than meeting with friends or going to the classes at the university and the reality they start to live in is the virtual reality. Another important advantage of the Internet is that it has become the most easily accessible and the best resource collection. It is used for the research purposes not only by the university students but also by the children from primary schools as more